ADVICE: BEST TIME TO POST ON INSTAGRAM IN 2022

 

Best time to post on Instagram

When’s the best time to post on Instagram to make sure a post gets seen?

And what about the best day of the week to get the most likes? The most comments

Keep reading to find out the universal best time to post on Instagram that seems to work across the board — and how to find your brand’s very own, unique best times to post (because all businesses and audiences are unique).

Is there a best time to post on Instagram?

Every brand might have a slightly different sweet spot for posting on Instagram — because every brand caters to a unique audience, with unique behavior patterns on social media. But, that said, there are certain best practices you can follow that tend to yield great results across the board.

In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. This means that, if all else is equal, a newer post will show up higher on the newsfeed than an older one.

Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. (Though we have plenty more tips on getting free Instagram likes, if you’re interested).

But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. Do you have specific targets around building awareness, higher engagement, or driving traffic? What does success look like to you, and when have your posts achieved that success in the past? Your past successes are a key guideline for when you should be posting, overall.

Overall best time to post on Instagram

We combined data from analyzing over 30,000 Instagram posts from businesses of all sizes, plus our own social team’s observations and experiments posting to an audience of 200k followers to discover the universal best time to post on Instagram:

11 am on Wednesdays.

Chart: Best times to post on Instagram 2022

We found that Instagram users are the most likely to interact with content mid-day and mid-week. And that makes sense — it is a perfect time to take a break from work or school and do some scrolling. (And liking. And commenting.)

Weekends typically have lower engagement. We suspect that’s because people are out and about doing activities in the real world, as opposed to being on their phones scrolling Instagram.

Planning on posting more than once a week? Here’s a breakdown of the best times to post on Instagram for each day of the week.

Day of the Week Time

Monday 12:00 PM

Tuesday 9:00 AM

Wednesday 11:00 AM

Thursday 11:00 AM

Friday 2:00 PM

Saturday 9:00 AM

Sunday 7:00 PM

Best time to post on Instagram on Monday

The best time to post on Instagram on Monday is 12:00 PM.  It seems the majority of Instagrammers may like to start their week off strong at work, but by lunchtime, they’re looking to their Instagram feeds for a break.

Best time to post on Instagram on Tuesday

The best time to post on Instagram on Tuesday is 9:00 AM. Engagement is also strong earlier in the morning, between 8-10 AM, but peaks around 9:00 AM.

Best time to post on Instagram on Wednesday

The best time to post on Instagram on Wednesday is 11:00 AM. Wednesday is also the day that accounts seem to get the highest engagement overall.

Best time to post on Instagram on Thursday

The best time to post on Instagram on Thursday is 12:00 PM. In general, the 11:00 AM to 2:00 PM belt of time is strong for engagement on any weekday.

Best time to post on Instagram on Friday

2:00 PM is the best time to post on Instagram on Friday, though engagement is pretty consistent all through the morning and lunch hour, from 7 AM to 2:00 PM.

Best time to post on Instagram on Saturday

9:00 AM is the best time to post on Instagram on Saturday before people get into their offline weekend plans perhaps.

Best time to post on Instagram on Sunday

The best time to post on Instagram on Sunday is 7:00 PM, though engagement is pretty consistent throughout the whole afternoon and evening, from 12:00 PM to 8:00 PM.

So, if you’re just starting off on Instagram, and you don’t have a lot of past data or audience insights to work with, try posting around the times we’ve tested above, and see how it works for you. As your account grows, you might want to tweak your posting schedule to better fit your specific audience’s Instagram activity patterns. Here’s how we go about finding Hootsuite’s perfect times to post to our Instagram account.

Brayden Cohen, Hootsuite’s Social Marketing and Employee Advocacy Strategist told us:

“Typically, we like to ost early in the morning and mid-afternoon. For Instagram, that means we try to post anytime between 8AM-12PM PST, or else 4-5PM PST on weekdays.”

Cohen revealed that—at least for Hootsuite’s North American B2B audience—our Instagram posts do best when we hit the wake-up or lunch-time hours for our Pacific time zone audience, and the sitting-down-to-work or logging-off hours in the Eastern time zone.

Thank you for reading.

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